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Applying behavioural insight to encourage consumer switching of financial products

  • Publication | 2020

Consumers do not switch financial product providers as much as they could, despite the potential benefits of doing so. This is an issue that merits policy attention and deeper investigation. This study focussed on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.

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The CCBI seminar series features monthly presentations by leaders in their respective research fields. The series covers issues concerning both behavioural insights as a policy tool...
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